Air Jordan 4 Black Friday 2026: What to Know Before You Buy

The Air Jordan 4 is a Tinker Hatfield design from the late 1980s, and for Black Friday 2026 the main decisions are size, colorway and whether a listing is really new. Compare it with the Air Jordan 1 first if you are unsure; both sit under the Jordan Brand guide.

A short history

Nike released the Air Jordan 4 in December 1988, though some sources list it as 1989. It was designed by Tinker Hatfield and was the first Air Jordan sold on the global market. Because it has been reissued in many colorways since, a listing title is the best clue to exactly which version you are looking at.

Air Jordan 4 pairs to compare

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Air Jordan 4 or Air Jordan 1?

The two shoes look and wear differently, so choose by how you plan to use them.

• Air Jordan 4: a bulkier, more structured shape with a distinct silhouette that stands apart from other sneakers.
• Air Jordan 1: a cleaner, simpler profile available in High, Mid and Low; see the Air Jordan 1 page.

If you want one pair for daily wear, the simpler Air Jordan 1 Low is the easier match with most outfits. If you want a statement pair, the Air Jordan 4 is the one to look at.

Sizing

Do not assume a size from another Jordan model will carry over. Read the seller’s size chart, check whether the listing uses men’s, women’s or kids’ sizing, and compare the size on the box label in the photos with the one in the title. If a listing gives only a number with no scale, ask the seller before buying.

Checking a listing

• Select condition “new” and look for photos of the real pair and box, not only stock images.
• Compare the shape, stitching and label details with the maker’s product page.
• Confirm the style name and colorway in the title match the box label.
• Check seller feedback and read the returns policy.
• Be cautious of listings that give no detail on what is in the box.

Black Friday is Friday, November 27, 2026, and Cyber Monday is November 30.