Jordan Black Friday 2026: Air Jordan 1, Air Jordan 4 and More

Jordan Brand is Nike’s basketball and lifestyle line built around Michael Jordan, and the Air Jordan 1 and Air Jordan 4 are the two models most shoppers look for at Black Friday. Use the pages below to pick a model, then compare new pairs in the listings.

Where Jordan Brand comes from

Jordan Brand is part of Nike. It was introduced in 1997, but the shoe behind it is older: the first Air Jordan was made for Michael Jordan in 1984 and went on public sale on April 1, 1985. Every pair sold today traces back to that design line, which is why older silhouettes keep returning in new colors.

Pick a model

Air Jordan 1 is the original. It comes in High, Mid and Low heights, so the first decision is how much ankle coverage you want and how it looks with jeans or shorts. The page covers how each height differs and what to check before you buy.

Air Jordan 4 came later, in the late 1980s, and was designed by Tinker Hatfield. It has a different shape and fit from the Air Jordan 1, so a size that works in one may not work in the other. The page compares the two and explains what to look for in a listing.

Before you buy any pair

Sneakers in demand attract fakes, so a few habits help:

• Choose condition “new” and look for photos of the box, the label and the actual pair, not stock images.
• Compare stitching, shape and label details with the maker’s product page.
• Check seller feedback and the returns policy before you commit.
• Read the size on the label in the photos and use the seller’s size chart, since fit varies by model.

Black Friday is Friday, November 27, 2026, with Cyber Monday on November 30. Open either model page to see Jordan pairs to compare.