Under Armour Black Friday 2026: HeatGear, ColdGear and Shoes

Under Armour sells performance apparel and shoes, and its two best-known apparel lines are HeatGear for warmer weather and ColdGear for cooler weather. For Black Friday 2026, pick the line by season, check the size chart, and match the model name to the maker’s page.

Where Under Armour started

Kevin Plank founded Under Armour in 1996 and the company is based in Baltimore, Maryland. It began with a moisture-wicking shirt, and HeatGear and ColdGear were among its first apparel lines. That origin is why base layers are still what many shoppers look for first.

HeatGear or ColdGear

• HeatGear: for warm days, indoor training and summer runs.
• ColdGear: for cooler weather, worn as a base layer under a jacket or alone on a mild day.

If you train year-round, one of each covers most of the calendar. Read the listing title carefully, as the lines are named in the product name.

Under Armour gear to compare

Shop under Armour Black Friday 2026: HeatGear, ColdGear and Shoes→

Opens eBay in a new tab. Check condition, seller feedback and returns.

Choosing a fit

Retailers describe Under Armour cuts using names such as Compression, Fitted and Loose. Compression sits tightest, Fitted sits close without squeezing, and Loose gives room. Treat these as a guide and rely on the size chart for the specific item, since fit names are not the same across every product.

Checking a listing

• Choose condition “new” and look for tags still attached.
• Compare the label, logo and stitching with the maker’s product page.
• Confirm the line (HeatGear or ColdGear) and the size in the title.
• Read seller feedback and the returns policy before you order.
• For shoes, check the size scale used and whether the box is shown in the photos.

Black Friday is Friday, November 27, 2026, and Cyber Monday is Monday, November 30.

More brand pages: Air Jordan sneakers and Barbour jackets.